The general guidelines listed below may not address each and every advertising/product situation. Each advertisement will be judged on a case-by-case basis, on its own merits. Innovate Healthcare reserves the right to reject any advertising, at any time, for any reason or to limit the advertising pages in any edition, even though previously acknowledged or accepted.

Conformity of Government Laws and Regulations. All advertising material presented to readers in Innovate Healthcare publications must conform to United States governmental laws and regulations and to the standards and policies of Innovate Healthcare.

Substantiation of Claims. Any claim made in an ad will have to be substantiated by the advertiser to the satisfaction of Innovate as will reference to any scientific or clinical studies.

Advertising Terms & Conditions. All advertising orders are accepted subject to Innovate Healthcare’s Master Services Agreement which can be found at

Endorsement. The appearance of any other ads in any of Innovate Healthcare’s publications and online properties, however, does not constitute nor should be construed as an endorsement of any product or service.

Innovate Healthcare Reserves The Right To Reject Any Advertisements. Innovate Healthcare reserves the right to decline or reject any advertisement for any reason at any time without liability, even though previously acknowledged or accepted.

Innovate Healthcare Protects The Privacy of its Subscribers and Visitors. Innovate Healthcare is committed to offering their subscribers and visitors a choice about how personal information is used. The Privacy Policy can be found at

The Innovate Healthcare Logo and Use of Its Name. General advertisers may not use the Innovate Healthcare logo. The use of the Innovate Healthcare name, its initials, its URL, or the name of any of its publications may not be used in any advertisement, promotional materials or follow-up mailings without the express prior written permission of Innovate Healthcare.

Special Requirements. Some ad categories raise a number of issues for which Innovate Healthcare may require additional information as its experience demonstrates a more in-depth investigation is needed.