Digital Banner Ad Specification

Ad Size
Width (pixels)
Height (pixels)
Billboard 970 250
  • Accepted formats: JPG, GIF, PNG
  • No Flash/SWF/GCM tag ads on Newsletters
  • Max file size: 40k
  • Please supply redirect link


Our creative services team recognizes the importance of HTML5 (H5). These recommendations are based off of the IAB’s and Google Ad Manager HTML5 Guidelines for Digital Advertising. Failure to comply with these guidelines may result in ad trafficking problems or delays.

Digital Banner Ad Specification

Ad Size
Width (pixels)
Height (pixels)
Desktop 970 250
Mobile 300 250
  • Accepted formats: JPG, GIF, PNG, Animated GIF
  • DC/GCM tags ads must have Click-Tag embedded
  • Max file size: 40k
  • Please supply redirect link


Our creative services team recognizes the importance of HTML5 (H5). These recommendations are based off of the IAB’s and Google Ad Manager HTML5 Guidelines for Digital Advertising. Failure to comply with these guidelines may result in ad trafficking problems or delays.

HTML Requirements

  • Recommended width of 640 pixels
  • Use absolute URLs for all images – You must host images.
  • Do not use DIVs, use table cells for padding and/or margin
  • All formatting/styling needs to be in-line. Please keep CSS styling minimal
  • Avoid spacer images
  • Subject line: ~35 characters


Our creative services team recognizes the importance of HTML5 (H5). These recommendations are based off of the IAB’s and Google Ad Manager HTML5 Guidelines for Digital Advertising. Failure to comply with these guidelines may result in ad trafficking problems or delays.

Digital Magazine Ad Specifications

Ad Size
Width (Inches)
Height (Inches)
Two-Page Spread 17 11
Full Page 8.5 11
2/3 Page Vertical 4.5 9.5
1/2 Page 7.5 4.7
1/3 Page Horizontal 7.5 3
1/3 Page Vertical 2.75 9.5
  • Preferred Format: High-resolution PDF
  • Trim Size: 8.5 x 11 inches
  • Please add 1/8 inch (.125”) bleed to all spread and full-page ads
  • All graphics used must be 300 DPI
  • Exclusive Opposite Cover Intro Advertisement: Recommended dimensions 500 x 500 pixels at 300 dpi; Avoid using small typefaces. These will be illegible on smaller screens.
  • Two-page spread ads should be designed so that each page can appear as a single page.