We offer objective news on the business of healthcare through the lens of the clinical, operational and financial forces shaping care and care delivery. Our audience is made up of leaders across healthcare, from cardiology to radiology, healthcare IT to healthcare leadership, and AI to machine learning.
We provide data, information, trends and expert opinions. We seek to offer a diverse set of voices and experiences to offer ideas and insight for leaders innovating, elevating and improving healthcare for patients, populations, providers and provider organizations. We believe in full separation between objective news and marketing content that seeks to generate awareness and revenue. We are storytellers always looking to share actionable information that can make healthcare better.
Our editorial team of journalists every day provides objective, in-depth and insightful coverage of news, clinical studies, research, policy and trends shaping healthcare. We invite you to send us a message if you’re looking to reach our reporters and editors.
We welcome your feedback and corrections. Please send any comments to our newsroom.
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VP Editorial & Chief Content Officer
Mary has been a healthcare journalist for more 25 years, launching many websites and magazines. When not covering healthcare markets or offering strategic content direction, Mary likes to cook, garden and travel, especially to spend time with her five sons on college campuses and in the business world.
Michael has been covering the healthcare industry for several years now, focusing primarily on cardiology and radiology. In his free time, he likes to spin records and play with his two dogs, Sam Malone and Tuna Fish.
Dave Fornell has been covering medical technology with a concentration in cardiology and radiology since 2007. He is a 5-time Jesse H. Neal Award winner for his coverage. Outside of work, Fornell restores vintage vehicles and collects antiques and fossils.
Amy Baxter has been covering the healthcare space since 2015, with a focus on policy and legislation. When not writing about all things healthcare, Amy enjoys sailboat racing and gardening.
In addition to having a background in journalism, Hannah has more than a decade of experience working with patients in clinics and hospitals as a registered radiologic technologist. When she's not writing or irradiating, she's either paddling on the lake or chasing her two boys all over Tennessee's ball parks.
Dave P. has worked in journalism, marketing and public relations for more than 30 years, concentrating on hospitals, healthcare technology and Catholic communications. He has also worked extensively in fundraising communications, ghostwriting for CEOs of local, national and international charities and nonprofits.
Digital Editor & Content Strategist
Jessica has written health care content for brands including Pfizer, Philips, Abbott Labs, Humana, and more, helping to communicate information about state-of-the-art medical technologies and customer-centric business operations to key audiences. She's also a former U.S. diplomat, and still loves to travel.
Innovate Healthcare helps brands develop content and events and reach and engage with a diverse healthcare audience: C-level health system leaders, hospital executives, physician and IT leaders, administrators and clinical department managers. Content, strategy and audience, that’s what we’re all about.